1. Introduction

This Cookie Policy explains how ElizabethPharma Ltd (Company Number 12596850) uses cookies and similar technologies on the West Midlands Institute for Weight Management website.

Our website is built entirely on the Wix platform and is intended for users within the United Kingdom.

We are committed to full compliance with UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

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2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to function properly, remember your preferences, and improve user experience.

Some cookies are essential for the website to operate. Others require your consent.

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3. How We Use Cookies

We use cookies for the following purposes:

   a. Strictly Necessary Cookies (Always Active)

These cookies are essential for:

• Website security

• User authentication

• Booking appointments via Wix Bookings

• Processing payments via PayPal

• Enquiry, complaint and feedback forms

• Live chat functionality

• Fraud prevention

• CAPTCHA verification

• Load balancing and session management

These cookies do not require consent under UK law.

  b. Analytics Cookies (Consent Required)

Our website may use Wix’s built-in analytics tools to understand:

• How visitors use the website

• Which pages are most visited

• General usage trends

We do not use Google Analytics or third-party analytics tools.

Analytics cookies will only be activated if you give consent via the cookie banner.

   c. Marketing Cookies

We do NOT use:

• Retargeting ads

• Facebook Pixel

• Google Ads remarketing

• Behavioural advertising tracking

Therefore, no advertising cookies are placed on your device.

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4. Third-Party Services That May Set Cookies

Although we do not use marketing trackers, the following service providers may place essential cookies:

• Wix Platform

Website hosting, security, booking system, live chat and form processing.

• PayPal

Used for secure online payments. PayPal may place cookies necessary for fraud prevention and secure transaction processing.

We do not control third-party cookies placed by external service providers.

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5. Cookie Categories Used on This Website

CategoryPurposeConsent RequiredTypical Duration

EssentialWebsite security, login, booking, payments, formsNoSession or up to 12 months

Analytics (Wix only)Anonymous usage statisticsYesUp to 24 months

No marketing or advertising cookies are used.

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6. Your Cookie Choices

When you first visit our website, you are presented with a cookie consent banner.

You can:

• Accept all cookies

• Reject non-essential cookies

• Choose specific cookie categories

Only strictly necessary cookies are active by default.

You may withdraw or modify your consent at any time by clicking the “Cookie Settings” link available on the website.

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7. Managing Cookies Through Your Browser

You can also control cookies via your browser settings. Please note that disabling essential cookies may affect website functionality, including booking appointments or completing payments.

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8. UK Legal Compliance

This Cookie Policy is designed to comply with:

• UK GDPR

• Data Protection Act 2018

• Privacy and Electronic Communications Regulations (PECR)

• ICO guidance on cookies and similar technologies

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9. Contact

If you have any questions regarding this Cookie Policy, please contact:

ElizabethPharma Ltd
84 Rowan Crescent
Wolverhampton
WV3 7HL

Email: bhatti061989@hotmail.com
Telephone: 07477835373

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